Future brands are like icebergs
We all know how what an iceberg looks like. As you approach it it looks fairly small, it’s easy to get an idea of the size, the shape and dimensions of it. However, we all know that underneath that...
View ArticleHow I would run an advertising agency today to prepare for tomorrow
We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major...
View ArticleThe Ronnestam Prototyping Process. An innovation process by me leading your...
About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with....
View ArticleFuture Office Space? Karim Rashid, Mine and Others Point of View
Swedens leading property company Vasakronan decided to explore how the office space will look in the future. What role will the workplace play in the future and how will it change due to digitalisation...
View ArticleDear CEO’s, Board Members and Top Management – what's more important? Wine or...
This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive...
View ArticleTen Principles of Future Branding
The other day I read a great post by Joshua Porter on the Principles of Product Design. It’s an area that I’m very fond of and the post by Joshua was spot on. Then as I’m a fan of Dieter Rams and his...
View ArticleSharing some of my thoughts on viral marketing – The Viral Triangle
Just say the word – Viral – and brand owners go bananas. It’s what you want. Communication spread all over the world without a penny in media spend. It sounds so easy but in fact, not that many videos...
View ArticleThe Kinnarps stand 2017 – Editor's Award for Best Stand.
After creating a new brand and design platform for Kinnarps, one of the worlds finest workspace solutions brands I was asked if I wanted to design and then lead the implementation of the Kinnarps...
View ArticleHey world, this is BEU Watches.
BEU Watches is finally live. When I first dreamt of BEU two and a half years ago it wasn’t yet a watch, but a manifesto I had written and pinned to my wall. It finally put into words a very simple but...
View ArticleWanna become a good at playing golf?
– Well, you know what to do: You read everything you can, take lessons, get new clubs, watch YouTube tutorials, buy the streaming golf TV package, become a member of a good golf course, find yourself...
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